Top 5 Personal Finance Apps in Brazil on iOS - Q4 2024

In the fourth quarter of 2024, the personal finance app market in Brazil saw notable trends among the top iOS applications. Here’s a detailed look at the performance of the leading apps, based on data from Sensor Tower.

Mobills - Budget Planner from Toro Investimentos Ltda. experienced fluctuations in weekly revenue, with a peak of around $27K at the end of December. Downloads rose significantly in the same period, reaching approximately 15.9K. Active users showed a dramatic increase, peaking at 318K in the last week of December.

Splitwise by Splitwise, Inc. saw its revenue climb steadily, culminating at about $8.1K in the final week. The app's downloads surged to 23.3K by the end of December, while active users increased to 192K, reflecting growing user engagement.

FSTSTAT maintained a consistent download rate, with numbers starting at 12.2K and peaking at 18.1K in early October. Despite the absence of reported revenue, the app's download performance indicates a strong user interest.

Organizze Budget Planner from Organizze Tecnologia LTDA showed variable revenue trends, ending the quarter at roughly $7.9K. Downloads peaked in December at nearly 4K, while active users grew to 70K, indicating a positive user retention.

Tiber:FontWardrobeWise, a newer entrant, saw a notable increase in downloads, particularly towards the end of November with numbers reaching 10K. Although revenue data was not reported, the download trends suggest a growing user base.

For more insights and detailed analytics on app performance, visit Sensor Tower's platform to explore comprehensive data across different regions and categories.